The Polite Chip
Your favourite tortilla chip is releasing a ‘lady friendly’ version of their crunchy snack for the polite eater.
Indra Nooyi, the global chief executive at PepsiCo, which owns Doritos, has claimed that unlike men, women do not like to crunch loudly or lick their fingers when eating crisps in front of other people.
“Although women would love to crunch crisps loudly, lick their fingers and pour crumbs from the bag into their mouth afterwards, they prefer not to do this in public”, she said.
‘For women [it’s about] low-crunch, the full taste profile, not having so much of the flavour on the fingers and how can you put it in a purse. Because women love to carry a snack in their purse.’
Low Crunch Snack
The “low crunch” triangular snacks will even come in special packs specifically designed to fit into women’s handbags.
However, as guessed for this new campaign the company have been slammed for the unusual move as it is a “tired gender stereotype”.
A Tired Stereotype
A spokesman from the Women’s Equality Party said: “Companies that perpetuate these tired gender stereotypes will continue to lose out on the single biggest consumer group: women.
“No doubt some male consumers will welcome the chance to have a bigger package. But the idea of shrinking products for women, no doubt for the same price, is as old as the Ad Men making these decisions.”
This is not the only snack to gender their products, the chocolate bar Yorkie came under fire for branding themselves as ‘not for girls’.