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Lacoste to Change Logo After 85 Years of the Iconic Crocodile

For the first time in 85 years, fashion giant Lacoste is changing its logo and it’s for a good cause.

The company wrote on its Instagram page: “The crocodile is leaving its iconic spot to 10 threatened species through a partnership with the International Union for Conservation of Nature.

The French tennis brand has teamed up with the International Union for Conservation of Nature and has released polo shirts with 10 different endangered animals including the Sumatran tiger and Kakapo parrot.

Teaming Up to Save Endangered Species with the International Union for Conservation of Nature 

Just 1,775 polo shirts will be available in total, in a move that will see the fashion label replace its signature crocodile icon from the polo shirts the brand is famous for.

“By buying a polo, you participate in helping IUCN and Lacoste in the fight for wildlife conservation worldwide,” a statement from the brand reads.

The shirts will be sold for $183 each on the Lacoste website, with sales donated to the IUCN as part of the conservation campaign, which was launched this week at Paris Fashion Week.

The availability of the shirt depends on how many of the animals are left in the wild. The Gulf of California porpoise polo shirt is the most limited of the collection with just 30 shirts. While there are 231 of the California condor edition of the shirt.

Limited Availability, Just Like the Animals 

Animals featured on the polo shirts include the vaquita, a sea mammal with just 30 specimens remaining; the Burmese roofed turtle; the northern sportive lemur and the Javan rhino, of which there are just 67 specimens remaining.

Following the announcement, the polo shirts sold out immediately leaving many fans of the brand disappointed. Many people have reached out to Lacoste to ask that they release more of the shirts.

It’s thought that Lacoste will be teaming up with the charity for three years.

 

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