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Introducing Hershey Gold 

Hershey has announced their 4th ever candy bar the Hershey’s Gold. It is the first new Hershey bar since the chocolatier debuted the Cookies ‘n Creme variety in 1995

The original milk chocolate Hershey’s bar first went on sale in 1900 and the Hershey’s Special Dark debuted in 1939. The announcement coincides with the 100-day countdown to the 2018 Winter Olympics. The company is a sponsor of the United States Olympic Committee.

“The introduction of Hershey’s Gold bars marks a defining moment for The Hershey Company as a chocolate innovator while also commemorating the influential and cultural moment of the Olympic and Paralympic Winter Games,” said Hershey. “We want consumers to share in this golden opportunity and be a part of this historic moment for Hershey and Team USA.”

Salty and Sweet

The product is a “caramelized creme” bar with pretzels and peanuts baked inside. Notice the missing ingredient? Chocolate, yes the manufacturer is going for a new look and new taste this time around. The bar is made from creme that’s been caramelized and mixed with bits of peanut and pretzel. It’s the first time a mass-market candy company is offering caramelized creme.

Hershey says it turns the white creme gold by browning the sugar inside. That gives Gold bars a “sweet, buttery taste” topped with a creamy finish. Since it’s so different from anything they’ve done before. Furthermore, the company decided to be inventive with its ‘pips’. That’s what they call the individual pieces of each bar, and the ones in Gold are two different sizes puzzle-pieced together both horizontally and vertically.

New Look, New Taste 

The peanuts and pretzels add a crunch that Hershey says candy customers are longing for. “Consumers favor a complex combination of ingredients, which led to the unique variety of sweet and salty, crunchy and creamy,” the company said in a press release.

Starting December 1, you’ll be able to find standard and king-sized bars on grocery shelves in the US.


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