Ikea Welcomes Vegan Hot Dog
Ikea is not only for causing the demise of relationships over flat packed furniture, it also hosts an array of edible goodies including their infamous hot dog.
Now, the Swedish retailer is moving with the times with an announcement on Instagram that they will be launching a vegan version of the fan favourite sausage.
The company plans to roll the plant-based delicacy out across other European branches in August.
‘Good for People and the Planet’
Michael La Cour, Managing Director at Ikea Food, says: “Every year, 660 million people enjoy the Ikea Food offer, and we see this global reach as an opportunity as well as a responsibility to serve food that is good for people and the planet,” said Michael La Cour, Managing Director at Ikea Food.
He insists that the new vegan offering will be as delicious as it is ethical, adding: “‘There is no point in creating a more sustainable option for our customers if it isn’t tasty.
“With the new veggie hot dog, we can inspire and enable customers to choose a plant-based, more sustainable option at an affordable price.”
Released This Month
The vegan option will be launched initially at the Malmo store in Sweden at the end of this month following in the footsteps of the Grönsaksbullar, a vegan-friendly variant of the retailer’s iconic Swedish meatballs.