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Japan Welcomes Ruby Chocolate

In Autumn last year, Swiss chocolatier Barry Callebaut produced “ruby” chocolate, the first new natural colour for chocolate since white chocolate was created in the 1930s.

Now Nestle Japan is the first to company to commercialize the new flavour with the Ruby Kit Kat.

Nestlé’s “Kit Kat Chocolatory Sublime Ruby” ($3.60 USD) is said to taste like berries, launching globally Friday, January 19.

Those in the U.S. will have to register via email to receive a link to purchase, while customers in Japan and South Korea will be able to shop in stores.It will be marketed as an ideal romantic gift in the run-up to Valentine’s Day.

“I am very pleased that our innovative breakthrough ruby chocolate has come to life so quickly through our partnership with Nestlé and the pioneering KitKat brand in Japan,” said Antoine de Saint-Affrique, CEO of Barry Callebaut

The Pink Kit Kat

Chef Takagi, the craftsman of the new Kit Kat spoke about his delight at being a part of such an innovative product.

“I am extremely honoured to be a part of this landmark moment in the history of chocolate, with which I have worked intimately for over thirty years,” he said.

“I have created an especially simple KitKat that allows you to enjoy the characteristic fruity fragrance and subtle acidity of ruby cacao to the fullest.”

Low in Sugar, High in Taste

The new chocolate is naturally pink in colour, manufactured without any additives or artificial flavouring. This is a part of Nestle’s mission to reduce sugar in their products.

In March last year, the company announced plans to cut 7,500 tonnes of sugar from its products in 2018. When announcing the new Ruby Kit Kat,  Nestle said:

“It is very exciting that KitKat will be the first brand in the world to use this new ruby chocolate,” they said.

“It will be exclusive to Japan for now but we will be keeping a close eye on how the launch goes and looking at options for other formats and other markets in future.”


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