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Introducing Vero

Artists and other social media users are flocking to a new site called Vero.

The app was released a couple of years ago but only now is being touted as the new Instagram. Users are flocking to the new social media platform to see what the fuss is about.

Titled Vero which means truth in Esperanto, was first launched in 2015 by Lebanese billionaire Ayman Hariri, movie financier Motaz Nabulsi and venture capitalist Scott Birnbaum.

Their Manifesto 

In their mission statement or ‘manifesto’ for the app the creators tell us what the platform is all about.

“People naturally seek connection,” the company’s ‘manifesto’ reads. “A false sense of connection left us lonelier than ever.”

“In real life, people are never presented with a one size fits all audience,” the company argues. “We share different things with different people.”

“Most social networks reduce everyone to a friend or a follower. This encourages us to only share the parts of our lives we think are the most interesting.”

“When you can control who sees what, you can behave in a way that is more natural, which we believe ends up being better for you.”

How it Looks and How to Use It 

Vero has “decided to create something more authentic” than other social media apps.

The new platform appears to be a mix of the most popular social media combined. The news feed looks similar to Facebook – with posts, comments and likes – but there’s also an emphasis on photos, videos and the ‘influencer’ aspect of Instagram.

One of the selling points of Vero is the feed is in chronological order and doesn’t contain annoying paid-for ads.

“We don’t curate it, manipulate it, insert advertising in it, or hold back posts,” Vero says. “You see what has been shared with you, when it’s been shared with you. You won’t have to pay to ‘boost your post’, or ‘reach your audience’.”

However, the new app has not been able to keep up with its influx new users.

“Due to very large traffic, we’re experiencing intermittent technical issues,” it posted. “We’re working to resolve them as soon as possible.”

Eventually, these new users will have to pay an annual fee to get onto the site. Companies will also have to pay if they use a “buy now” feature that will let people buy things directly from their posts.

But, for now, the first million users to sign up will receive free accounts.

“We’re so excited to welcome so many new users as part of our first million who get Vero free for life!” Vero posted on Twitter. “We still have room before we hit our first million users.”


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